7 SEO keyword types you probably never tried


SEO a fun challenge and almost an art in itself. Have you ever stopped to think about what type of keywords people might be looking for? Here are seven keyword types you probably never tried.

1. Websites


Users sometimes search for URLs in the search box. It can either be the site owner checking to see who is linking to their site or from a user who doesn’t know any better. Most of the time, the correct site will appear first but results underneath will reflect the actual URL.

Example blog post titles:

  • A Review of GoDaddy.com Services
  • Guide to the Name.com Domain Control Panel

2. Questions


If you can think of a way to present your article or post in a different format you can actually target users who like to type full questions into the search bar.

Example blog post titles:

  • Why is Twitter limited to 140 characters? The answer is here.
  • How do wedgies work?

3. Geo Locations/Listings


Not everyone uses online yellow pages. People use search engines to find a business in the form of a question query: “hair salon tampa florida” which basically means “Where is a hair salon in Tampa, Florida” or “Can you find me an address, phone or website for hair salons in Tampa Florida”.

The first results in Google are actual businesses listings. Underneath are listings from Yelp and local businesses who are targeting those keywords.

This works for anything based on locations: stores, businesses, parks, etc. and is perfect for Geo domains.

Example blog post titles:

  • Reviews of the Best Hair Salons in Tampa, Florida
  • Florida Hair Salons: Tampa in the Spotlight

4. Goldilocks Keywords


If you had a website selling boats from Florida you may think of targeting generic keywords such as ‘boat’ or ‘florida boats’ but let’s take that a step further and look at how to properly target generic keywords.

Sometimes they can be too broad or too narrow. For instance, let’s say I own the domain: RedRoses.com in order to sell roses online. Targeting the keyword “roses” would be too broad because there is too much competition. The chances of my site appearing on the first page is slim.

Targeting “red roses” would still be too narrow. “Florida red roses”, “Valentine’s Day red roses, “buy red roses online” are all perfectly targeted between too narrow and too broad. Look for the long tails.

Example blog post titles:

  • Choosing the best Red Roses for Valentine’s Day
  • Finding the most beautiful Red Roses in Florida

5. Names


What’s in a name? Plenty. Obscure variations receive good search volume: “[name] reviews”, “[name] quotes”, “[name] interview”, “[name] website” etc.

Example blog post titles:

  • Interview with Bill Gates of Microsoft
  • Top famous quotes about food by George Washington

6. How-To


“How to _______” anything are popular phrases. eHow.com has cashed in on these phrases. Another variation of this is “About ____ ” (about skiing) in which About.com targets.

Instructional content ranks well, especially problems that are hard to solve.

For instance, I once had problems turning off forwarding emails as attachments in Thunderbird. The problem wasn’t hard to solve but the solution was hard to find. I made a blog post about it a year ago with pictures and instructions for other users which receives traffic from different variations of the same problem resulting in a lot of traffic.

Example blog post titles:

  • How to Fly a Kite with no wind
  • How to change your own oil without making a mess

7. Phrases & Catch Phrases


If I don’t remember the name of a song, I’ll Google the lyrics I remember and find what I’m looking for. The same goes for any type of phrase: catch phrases, rememberable parts of a song, slogans, philosophy quotes, etc.

Example blog post titles:

  • The proof is in the pudding…can George juggle seven scissors at once?
  • Did sally really sell sea shells at the seashore and why does it matter?

Stay tuned for another set of seven keyword types posting tomorrow.